A DODGES Ferry-based business has donated more than $43,000 to the Alzheimer’s Australia Dementia Research Foundation.
Plants Management Australia’s (PMA) managing director Chris Sargent presented the large cheque during a live segment on Network Ten’s morning program, Studio 10, which is co-hosted by Alzheimer’s Australia ambassador Ita Buttrose.
The proceeds were raised from the first release of the Dianthus Memories Campaign – a joint collaboration between PMA and UK dianthus specialist Whetman Pinks.
The campaign donates 50 cents for each dianthus memories plant sold in Australia to frontline Alzheimer’s research.
Mr Sargent said the significant donation towards the cause, which is close to many Australians’ hearts, was believed to be one of the biggest donations ever made from the sales of a single plant.
“It has been a privilege to collaborate with Alzheimer’s Australia and Ita Buttrose in order to bring this project to life,” he said.
“Our aim is to contribute towards valuable research and for the Australian community to further understand the amazing link between fragrance and memory.
“Dementia is on the increase and statistics show that 900,000 people will be living with dementia by the year 2050 without a medical breakthrough.”
Mr Sargent said members of the community could lend their support by planting their own dianthus memories.
“It could be planted in memory of a loved one, for a caregiver, or as a gift for someone living with the disease,” he said.
Dianthus memories is a compact, long flowering and dry tolerant garden plant with classic white blooms.
It is widely available in garden centres and chain stores in every state of Australia.
For more information about the initiative go to www.pma.com.au
The National Dementia Helpline 1800 100 500 is available from 9am to 5pm across Australia, Monday to Friday, excluding national public holidays.