ICONIC children’s entertainers The Wiggles have joined forces with BIG W to produce a collection of eight educational books for toddlers and pre-schoolers as part of the ‘Free Books for Kids’ program.
The Free Books for Kids program was first introduced last year in all stores around Australia, including the Rosny store, and is aimed at making books more accessible to all Australian families.
“As part of the initiative, a new book is released each week for eight weeks and all customers need to do is come into our store to collect it,” BIG W Rosny store manager Nick Goodman said.
“Over the course of this campaign, BIG W will be giving away 2.6 million books nationally, with more than 35,000 of those books being distributed to Tasmania.”
Authored by The Wiggles, the eight-part ‘Here to Help’ series will be released each week at BIG W.
Mr Goodman said the series was about teaching children life lessons in an engaging way.
“It shares all the important things they need to know as they grow, covering everything from safety at home, in the water, in the car, to understanding feelings and being thoughtful,” he said.
“Much like BIG W, The Wiggles believe that language and literacy provide critical learning tasks for young children.”
Mr Goodman said the program was encouraging more families to enjoy reading together, more often.
“Storytime is an incredibly powerful and precious moment for families,” he said.
“Research shows there is a strong connection between reading books and a child’s wellbeing and future success.
“We’re doing our part to make a difference to all Australian families by giving local children the chance to take home a storybook for free when they visit our store.”
The Here to Help books will also be available on BIG W’s YouTube channel, read by The Wiggles each week to ensure access to books for as many families as possible.
BIG W has partnered with Good360 to deliver 40,000 books to a network of more than 1,600 charities and disadvantaged schools.
“This wonderful donation of 40,000 books by BIG W will be distributed to disadvantaged families with young children at a time that will provide some relief from the devastation caused by the bushfires this summer,” Good360 Australian founder and managing director Alison Covington said.
For more information, visit www.bigw.com.au/free-books-for-kids.
Caption: BIG W Rosny team members Gaylene Daly, left, and Michelle Mrzyk.