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Fitness industry trends

By Jo Cordell-Cooper*

 

RECENTLY, I was reading a newsletter produced by one of the fitness industry leaders that I follow and I was alarmed by her endorsement of some worrying trends in the fitness industry.

I thought this worthy of a newspaper article, something for you to ponder should you be considering any of the abundant offerings created to entice you into a more active lifestyle.

 

Inexpensive and easy to get qualifications:

There are many awesome fitness professionals out there – often with university qualifications in human movement, science and nursing and years of dedicated learning and many areas of specialty.

Yet for the entry level personal trainer, qualifications are inexpensive and can be done online.

It is possible to get qualified without stepping inside a gym.

So, always ask about qualifications and experience.

Ninety-eight per cent of personal trainers leave the industry within two years of qualifying.

 

24/7 gyms:

Twenty-four-seven gyms are here to stay.

For a very low cost, you get 24/7 access and well-maintained equipment (no supervision).

However, this is a business model that relies on you not showing up.

I’m not sure how many people reach their goals with such a membership, but I know the people walking through my door value the supervision and attention to how they move.

Engage a personal trainer to check in with regularly – they will keep you on track and your form solid.

Insta-experts:

These days, every celebrity seems to be an expert and has a massive Instagram following viewing their journey, using their hashtags, listening to advice they aren’t remotely qualified to be giving.

Common sense applies – if the promise looks too good to be true and is sold in an ebook, be very suspicious.

 

Technology:

In some gyms, classes are offered virtually – ie. on a screen.

That’s right – no instructor. These classes are sold as ‘convenient’.

If you have perfect health, alignment and form, then go to it, but most people need a little guidance with how they move.

 

The boutique gym:

This is where my studio sits – it is small and personal and bucks all the trends listed above.

There is a huge commitment to quality, attention to detail, accountability and considering all the variables that make up a healthy human being.

My studio is holistic in nature so we look at blood chemistry, nutrition, sleep patterns, illness and, of course, movement.

We also offer health coaching.

Other studios may focus on body composition, transformations or may attract a more elite athlete.

They are all dedicated to serving clients the best way they can.

As with any health decision there are for and against any approach you take.

Just be aware that when you are seeking out memberships you should be very clear about what it is you need from your investment – and does the membership meet your needs?

 

*Jo Cordell-Cooper owns personal training business Jo CC Holistic PT. Take a look at jocc.com.au and make contact on 0409 862 206 for more information.