The right audience and the cost of selling

By Paul Reed

PRD Nationwide Hobart

 

THIS month, I’m going to talk about steps six and seven – buyers and the cost of selling.

Step six: marketing to the right audience

Understanding different kinds of buyers helps us tailor a marketing campaign that presents your property in the best possible light, as well as to an audience who is most likely to be looking for that type of property.

People looking for somewhere to live want to know what they will have access to so they can enjoy the local area.

Investors are looking for an idea of the kind of people who are likely to rent in the area.

See below a list of different audiences and what they typically look for.

 

Homebuyers:

Families – schools, parks, amenities.

Young professionals – transport, highways, areas of interest.

Retirees – low maintenance, either recently built or renovated.

Overseas buyers – impressive visual presentations including video.

Investors

Current rental yields.

Distance to universities, hospitals and transport.

Land size – zoning for potential development.

 

Step seven – the cost of selling

There are several costs associated with selling your home.

We’ve already touched on the commission to the agent (step five), but other costs include advertising and marketing, investment taxes, photography and building inspections.

Your agent will discuss with you all the costs associated with selling your home.

You need to make sure that you completely understand what is being presented to you. If in doubt, ask the question.

Depending on your home and the marketing involved, this cost can be anywhere from $1000 up to $10,000.

The biggest cost of advertising is print adverting.

You would know of the real estate guide lift out each Thursday in your local Mercury newspaper, which ends up in the hands of thousands of readers each week and I am sure you would agree is a fantastic way to showcase your property.

A good agent can add 10 per cent onto the sale price of your home and a good agent will be clear on the fees involved.

A good agent will help you with access to tradesman, if required, as they often know quality trades at competitive prices among other things.

A good agent is proactive, not reactive and will work with you right up until settlement and beyond.

Suburb Market Update

This month we focus on the suburbs of Kingston, Margate and Huonville.

For a 12-month rolling average to July, the median house price is $415,000 for Kingston, $445,000 for Margate and $315,000 for Huonville.

Price data courtesy of core logic rpdata professional.